A crew, a van, and a very specific idea of clean.
Nova Luxe started in 2023 out of a garage in American Fork, UT with one extractor and a pressure washer that kept tripping the breaker. It is now two crews working the length of the valley, and the idea has not changed: bring the shop to the car.
Founded
2023
American Fork, UT
Crews on the road
2
Both fully self-contained
Cities served
19
Along the I-15 corridor

A detail shop is a bad place to leave a car.
Dropping a car off costs somebody a morning, a ride, and a day without a vehicle. None of that has anything to do with how clean the car gets.
Everything a shop has, a van can carry: a generator, a 60-gallon tank, a hot-water extractor, steam, and a canopy for the weather. What a shop has that a van does not is a lobby, and nobody has ever booked a detail for the lobby.
So the work happens where the car already is. You keep your morning, and we get the one thing a shop cannot give us: the car in the condition it actually lives in.
Three things we will not move on.
The price is the price
Products over pressure
We say when we cannot
From Payson to Salt Lake.
Both counties, the whole length of the corridor. A booking in Sandy is the same booking at the same price as one in Orem: the van is already loaded, and the drive is our problem rather than yours.
North Utah County
Next-day slots, no travel fee
South & west Utah County
Same-week slots, no travel fee
Salt Lake County
Same-week slots, no travel fee
“Anybody can make a car shiny for an afternoon. The job is making it clean underneath.”